From the Growe Foundation website: By providing children with engaging educational experiences that connect them to food, how it’s grown and why fruits and vegetables are essential to their diet, we aim to address the childhood health issues and the environmental problems facing society.

Any parent in the U.S. will tell you the same thing: getting your kids, especially toddlers, to eat fresh fruit and vegetables can be a trying experience.

And it’s a universal problem that cuts across economic and geographic lines. Beyond a given family’s economic means or lack thereof, children from all walks of life in the U.S. are incessantly bombarded by advertising and marketing (often subtle or veiled) for processed food.

“98% of the $2 billion in food and beverage advertisements viewed by children,” writes Bryce Brown on his Growe Foundation’s website, “are for products that are high in fat, sugar or sodium.”

Brown created the foundation after many years of watching children suffer from chronic disease in the hospitals where he was working as a management consultant.

“[He] became troubled by the number of children with health issues,” he writes, “and the increasing role that environmental problems were having on disease. With a vision to create a healthier future for kids.

And so “he began thinking about how schools could play a role in helping children learn about healthy eating and caring for the environment.”

Today, “by providing children with engaging educational experiences that connect them to food, how it’s grown and why fruits and vegetables are essential to their diet,” he and his Growe Foundation “aim to address the childhood health issues and the environmental problems facing society.”

The Growe Foundation is one of the official causes of the Boulder Burgundy Festival.

Proceeds from select events will be donated to the foundation.

Click here to learn more about Bryce’ vision and work.